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Analytics Overview
Track how your wishlist is performing — page views, cart adds, revenue, and your most-saved products — all in one dashboard.
Overview
The Analytics page shows how customers interact with your wishlist over any date range you choose, from simple totals down to a full conversion funnel from page view to completed order.
Benefits
- See wishlist revenue and order counts without cross-referencing spreadsheets
- Understand where customers drop off, from viewing the wishlist to completing a purchase
- Spot your top-performing and most-saved products at a glance
- Compare performance against the previous equivalent period automatically
Where to Find It
Apps ↓ BRIX: Wishlist Plus ↓ Analytics
How to Use
- Open the app and go to Analytics.
- Click the date-range button to choose a preset (Today, Yesterday, Last 7/15/30/90 days) or a custom range.
- Review the KPI cards at the top for a quick summary.
- Scroll down to review trend charts, the conversion funnel, and top product rankings.
- Change the date range at any time to compare different periods.
Available Settings
This page is a reporting dashboard with no settings to configure. It displays the following, all scoped to your selected date range:
KPI cards
| Metric | What It Means |
|---|---|
| Wishlist revenue | Total revenue from orders containing wishlisted items, for the selected range |
| Orders from wishlist | Number of orders that included at least one wishlisted item |
| Average order value | Wishlist revenue divided by the number of wishlist orders |
| Conversion rate | Wishlist orders divided by wishlist page views, shown as a percentage |
Each KPI card also shows a percentage change compared to the previous period of equal length (for example, this week vs. last week).
Trend charts (one data point per day across your selected range)
| Chart | What It Shows |
|---|---|
| Wishlists | New wishlists created per day |
| Revenue | Daily wishlist-attributed revenue |
| Customers | New shoppers (guest or logged-in) who interacted with the wishlist per day |
Conversion funnel
A three-step funnel showing Page views → Added to cart → Orders, with each step's count and its percentage relative to page views — useful for spotting where customers drop off.
Top product rankings
| Ranking | What It Shows |
|---|---|
| Top 5 products by revenue | Products generating the most wishlist-attributed revenue in the selected range |
| Top 5 most wishlisted products | Products most frequently added to wishlists in the selected range |
Best Practices
- Check Analytics weekly to catch trends early, especially around promotions or new product launches.
- Use the conversion funnel to identify whether your bottleneck is getting customers to view the wishlist, adding items to cart, or completing checkout — each suggests a different fix.
- Compare a promotional period against the prior period using the date-range picker to measure impact.
Notes
- All figures are scoped to the date range you select — this is different from the Dashboard's Overview tiles, which show lifetime totals.
- Revenue figures reflect only the wishlisted portion of an order, matching the same attribution logic used on the Wishlist Orders page.
- Cancelled orders are automatically excluded from revenue and order counts.
- Charts show "No data yet" when there's nothing to plot for the selected range, rather than an empty or broken chart.
- Page view and add-to-cart tracking counts overall shop activity — it does not track or display individual shopper identities on this page (see Customers for per-shopper detail).
Troubleshooting
My KPI cards show 0% change even though I know activity increased. If there's no data from the prior period to compare against, no percentage badge is shown — this avoids misleading comparisons against zero.
Revenue on this page doesn't match my Shopify admin's total sales. This is expected. Analytics here shows only the wishlist-attributed portion of orders, not your store's total revenue.
A chart says "No data yet" but I know there was activity. Double check your selected date range actually covers the period you expect.